Welcome to Author Survival Guide where we help authors navigate the rough waters of publishing and marketing.  From creating your website and Amazon profile, to setting up a social media presence and using SEO and digital advertising, to leveraging coverage from traditional media to “weaponize” your social media outreach.  Take advantage of more than 25 years of experience and resources to guide your book to success! 

Our Team:

Caroline O’Connell has orchestrated national book publicity tours since 1990 and booked her clients on every major national television show and print outlet.








Joe Wehinger is a Digital Marketing Guru well versed in the latest techniques for using all social media platforms (including video) to maximize your book sales.